Marketing in Financial Service Coursework Example | Topics and Well Written Essays - 1000 words

Marketing in Financial Service - Coursework Example The current discourse aims to discuss how Asda Money is meeting the needs of its customers by entering chosen financial services markets using Lauterborn’s 4Cs approach: customer value, cost, communication, and convenience. Customer Value Customer value is defined as â€Å"the value that you provide that determines your position in the sector or market/s† (Creative & Cultural Skills, 2013, p. 1). In Asda’s case, customer value is the value that the organization would provide in offering Asda Money within the retail market. As explicitly defined, Asda Money offers three distinct products or services: the credit card, currency exchange, and insurance. ... This could be perceived as additional value in terms of substantial savings which could be gained just by availing of the Asda credit card, as contrasted with other credit cards offered in the UK. Likewise, the insurance services portionof Asda Money is more traditional since basic insurance packages are being offered, such as: general travel, home and car cover, which allegedly include car breakdown protection. Cost Cost is evaluated in terms of what the customer has to pay for availing of Asda Money. Asda definitely took into perspective that the customers’ satisfaction is achieved through the provision of unlimited cash back every time that the Asda credit card is used to purchase product and services, either within Asda’s retail outlets or outside. The cash savings that would be realized are plus factors for customers and could be an enticing element to lure them into availing of this particular financial service. When compared with other credit cards, the Asda cred it card was pegged as first in the supermarket industry. As such, customers would be relieved from apparent complicated promotions, such as rewards systems or other schemes where customers do not actually realize savings from daily purchases. By using Asda credit card, automatically, every purchase would mean cash rebates which the customer could immediately realize as savings. Communication Communication was described as providing customers with the opportunity to enage in meaningful interactions (Creative & Cultural Skills, 2013). The Asda Money was noted to be sold in stores, with information supplied at checkouts and online. Likewise, specialist companies (Anon., 2012) were noted to be of significant assistance in providing relevant informationabout Asda

The business of Green Valley Bakers from the viewpoint of operations Research Paper

The business of Green Valley Bakers from the viewpoint of operations management - Research Paper Example The paper tells that quality management seems to have evolved out of the most simple and everyday principles- yet it is so difficult to achieve. Many bakeries have failed along the way, or settled to a life and existence that is less than perfect because they did not have the funds, will and desire to achieve the status reserved only for the best. But as Chez Van Dough and his family have always believed, fortune favors the bold and those who are perseverant will eventually be victorious. The important thing is never to lose hope or give up. It would have been so easy to call it quits or throw in the towel at any of the difficult moments along the process- and there have been many- but Chez and his business have survived. They have also learned important lessons along the way. These experiences, both good and bad, will be of use to them if they are ever faced with similar situations in the future. Operations management is often a complicated process and could involve breaking down th e most simple to the most complex processes and procedures to its various component parts so that the difficulties, ailments, and impediments in the processes and procedures could be identified and tackled effectively. This is why dealing with the various aspects of the quality improvement process like inventory management, capacity and forecasting, productivity and process improvement and finally, quality management is like solving a complex problem having many components and variables.... This is why dealing with the various aspects of the quality improvement process like inventory management, capacity and forecasting, productivity and process improvement and finally quality management are like solving a complex problem having many components and variables. The important thing is to decide what is best for the overall enterprise and which initiatives would have the most impact and long lasting benefits and to implement those only. Looking at the various aspects that led to the productivity and quality improvement revolution at Green Valley Bakers, we will come to the conclusion that it was the cumulative effort of the various initiatives like Productivity & Process Improvement, Inventory Management, Capacity & Forecasting and Quality Management that have made all the difference to the business. The company’s name is quite well known across California and there are orders from far and wide for their regular and specialty goods, like breads, cakes and pastries. I n addition, special orders come in too for birthdays, parties, anniversaries and other occasions. Green Valley Bakers has decided to open another production and sales outlet near the city where it can sell to regular customers as well as serve as a distribution point for the region. All present factors indicate that this decision was well timed and it is leading to even greater hype and demand for its products. Indeed, sometimes customers have to return disappointed when stock runs out of various items. There is even the possibility of booking special orders in advance via Green Valley Bakers website so the bakery is never at a loss for business. In fact, there are plans to expand