Analysis of Audi's Human Resource Practices Essay

Analysis of Audis Human Resource Practices - Essay Example in that respect are numerous definitions by scholars on what organisational culture is. Two of these definitions are as follows Ravasi and Schultz (2006) wrote boldnessal culture is a set of shared assumptions that guide what happens in organizations by defining appropriate doings for various situations. Needle (2004), Organizational culture signifies the beliefs, collective values, and principles of members in an organization. Culture includes the organizations values, norms, systems, vision, language, symbols, beliefs, assumptions, and habits. The culture of organizations makes it quaint and different from other organizations. It explains why there are many companies that deal with automobiles, producing the same products and make of cars only which are completely different due to their operations, values and their executions.Denisons model (1990) states that organizational culture is depict by 4 general dimensions Ada ptability, Consistency, Involvement, and Mission. The model shall be used to explain Audis culture.An organizations mission refers to its reason of existence. The reason as to why it was founded and the objectives it aims to achieve. Denison further divided the mission into triple Vision, Strategic Direction and Intent, and Goals and Objectives. Audis Vision is To develop Audi into the worlds leading brand in the premium automobile segment (Audi Corporate strategy, 2015). The vision defines Audis culture because it portrays the direction which it wants the company to go. As a result the personnel work towards making this vision a reality. They manufacture cars that are of right-hand(a) quality and that meet their consumers demand, which shall make it become the best brand of all the other automobile manufacturers in the world.The strategic direction and intent of Audi is to delight customers worldwide. They aim at achieving this by being innovative, creating experiences for